Was ClassPass the victim of asymmetric information?

http://nymag.com/thecut/2016/11/classpass-got-rid-of-its-popular-unlimited-plan.html

1. Who knows whether they want to take a large number of classes or a small number, the customer or ClassPass?
2. What type of user signs up for the unlimited plan?
3. Who is more likely to take a class when they are considering costs and benefits, someone on the unlimited plan or someone who is not?