This article in the WSJ reports that Audi and other luxury ca manufacturers are cutting prices of their cars and parts sold in China. It raises some interesting questions.
- Why are margins for parts so high?
- Why is the price of a Range Rover at least 1.89 million yuan ($305,000) in China, while the same vehicle could be bought for the equivalent of $87,000 in the U.S?
- Would prices tend to increase or decrease as volume increases?
- Why luxury car manufacturers and retailers want retailers to refrain from discounting the list price?
- Are the interests of the manufacturers and retailers aligned over what price to charge?
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